V8 SuperTourers10:29am 21 May 2013
BNT V8 SuperTourers today confirmed that it will be launching its new TV product in conjunction with this weekend’s Brother 350 at Pukekohe.
On the back of a new partnership with official broadcaster TV3, an innovative program is being developed for screening on CRC Motorsport show the Sunday after the race meeting.
“The new format allows for far more technical analysis and behind the scenes content, which will help deliver on one of our key visions – contributing to the overall growth of motorsport in New Zealand,” explained GM of sales and Marketing for V8 SuperTourers, Mike Marsden.
“By taking the time to edit the content, and add in the detail, we are aiming to create a product that has a broader overall appeal.”
The move to delayed coverage has also been also driven by a desire to make the coverage of the V8ST events even more interesting and in-depth on and off track. The SuperTourer series believes that grabbing the attention of a wider fan group is fundamental and that an edited post race package is vital.
“We are in the entertainment business, so what people see on the television sets must be interesting and entertaining. With more time we can achieve this.”
SuperTourers TV will screen the weekend after each live meeting. Plans are also being developed for a live Internet-based race feed, but it will not be ready in time for Pukekohe this weekend.
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You are JOKING, you think TV3 showing it a week later at whatever time is better than LIVE.
Live is live not a manipulated watered down view a week after the results are known you think IS BETTER.
YOU DO MEAN CHEAPER don’t you. The way TV3 treated us with the OZ v8 it is likely to be on at midnight and no repeats for those that may miss it.
Its a very bad JOKE AND A POOR DECISION.
Col
Sigh. I think I’ll just stop watching television all together. No more live motorsport anywhere on FTA TV… unless Sommet Sports pull a rabbit out of an exhaust pipe? We can only hope.
Mike Marsden must be burrowing to China with the amount of spin he’s doing. The loss of live coverage can only mean one thing, hardly anyone is watching. Most fans will not be able to avoid hearing the results, then won’t bother watching a week later.