The Toyota Racing Series has confirmed a global television deal that will possibly make it the highest profile package ever secured by a New Zealand Motor Racing category.
Following on from the international success of the 2012 series coverage, the coming series will screen in New Zealand, Europe, the UK and Australia. The Toyota Racing Series is New Zealand’s premier international race category and has propelled many talented New Zealand and overseas racers into the next steps in their careers.
In New Zealand, the TRS coverage will follow the successful format of the 2012 series; each round’s coverage will screen in a prime-time slot on SKY TV on the Friday following the round, then for ‘free to air’ audiences on Prime TV on the following day, Saturday afternoon, with coverage re-screened at least three times on SKY TV’s sport channels.
The SKY/Prime package gives the series a significant share of New Zealand’s biggest television audience.
Alongside the local coverage, TRS programme producer Volt TV has confirmed its coverage will go out to a massive European audience on Motors TV, which broadcasts into 40 countries. The new European package runs alongside the SKY/ Prime local programming, meaning race fans in Europe and the UK will see each round of the series at the same time as New Zealanders.
The announcement follows this month’s repeat screening of the 2012 series on Speed Channel in Australia, which prompted a surge of media and racer interest in TRS. The Australian broadcaster has also confirmed it will carry coverage of TRS 2013.
For race fans around the world, television producers Volt TV will also post brief ‘teaser’ highlight clips on Youtube, with links posted on the series’ website and social media channels. The SKY, Prime TV, Speed channel and Motors TV screening times will also be posted on the series website.
